RocJohnson.com

A Web professional with 25+ years' experience delivering strategic and innovative digital solutions

 roc@rocjohnson.com
 LinkedIn
About Me   Portfolio of Work  

My Story

I am a web and digital marketing professional with 25+ years of experience delivering strategic and innovative digital marketing solutions with 15+ years of experience building and leading engineering and multi-disciplinary teams. Expert in digital design, development and strategy for mobile, tablet and desktop as well as leading local and remote teams to success with large-scale web and product implementations.

I have been designing and developing websites for a long time. I have been delivering "pixel-perfect" code for agencies and creatives since before "pixel-perfect" was a phrase. I wrote my first JavaScript "rollover" with about 1000 lines of js in 1996. I have been obsessed with animation and interactivity on the web ever since I saw the first version of Flash (originally called Future Splash) in 1997. Along the way I taught myself, along with the help of a few great mentors, server-side scripting, backend development and database design and development.

UNC Health logo
Current — Director Digital Strategy, Marketing Technology, UNC Health

Lead Digital Strategy for the Marketing Technology team, a multidisciplinary digital team responsible for managing the consumer facing websites for UNC Health. Oversee the roadmap for developing the long-term strategy for enhancing the newly launched digital experience.

  • Launched the new digital experience moving content management systems to Adobe Experience Manager
  • Work closely with our digital agency partners on developing and implementing strategy
  • Collaborate closely with Growth Marketing to support the digital marketing campaigns
  • Improved day to day processes among the team utilizing Agile techniques and Asana
Previous Experience —
Director, Digital Services, inferno

Responsible for the creation and execution of all Digital Strategy for the full-service agency as well as lead the team of Front-End and Backend Web Engineers involved in the development and delivery of all agency digital projects.

Manager, Web Engineering, Healthgrades

Led a team of Web Engineers and Front-End Developers responsible for Healthgrades product development as well as delivering award-winning Enterprise and Marketing Campaign Sites for the nation's largest healthcare systems.

Director, Web Services, Methodist Le Bonheur Healthcare

Served as Director of Web Services for a large healthcare system to develop Web, Mobile/Tablet and Social Media Strategies for organization-wide web initiatives.

RocJohnson.com

Served as Principal with expertise in web strategy, mobile/tablet strategy, social media strategy, website design and development, mobile app design and development, mobile web design and development, responsive web design, mobile first, content strategy, UI/UX, SEO, SEM and team building.

Previous Experience logos

Portfolio of Work

Recent

Card image cap

Lafayette General Health

My team at Healthgrades and I developed this Drupal 8 Enterprise site using Particle Theme with Pattern Lab and a custom design system.

Client: Lafayette General Health

Produced with: Healthgrades

Visit Site
Durham Tech Fall Capital Campaign screenshot

Durham Tech 2019 Capital Campaign

Designed, coded front-end and integrated into Drupal 8 backend for Durham Tech's 2019 Capital Campaign.

Client: Durham Tech

Produced with: Verified Studios

Visit Site

Featured

Featured Past Project: Anthony Bourdain — No Reservations

In the mid-2000's, I had the good fortune to design and develop the Flash-based website for Travel Channel's "Anthony Bourdain No Reservations." At the time, unfortunately, I did not know who Anthony Bourdain was. From the content I was given, it was clear he was bold and brash and full of confidence but it was a few years later that I become interested in cooking and began kicking myself for not knowing. RIP Tony.

Client: Travel Channel   Produced with: Baker&Hill

Visit Site

Additional Work

Card image cap

Alegion

Responsive Front-End Design and Development for Austin-based Alegion, an Enterprise Crowdsourcing Platform.

Client: Alegion

Produced with: Alegion

Visit Site
Card image cap

Discovering Farmland

Interactive quiz for Discovery Education's Discovering Farmland series. Developed using Adobe Animate, CreateJS, HTML5 and CSS3.

Client: Discovery Channel

Produced with: Baker&Hill

Visit Site
Card image cap

Morehead-Cain Give

Responsive Front-End Development and WordPress integration for Morehead-Cain's Day of Giving social campaign.

Client: Morehead-Cain

Produced with: Rivers Agency

Visit Site
Card image cap

Takeout Central

Responsive Front-End Development for Takeout Central's Corporate Catering initiative.

Client: Takeout Central

Produced with: Rivers Agency

Visit Site
Card image cap

Human Footprint

2016 update for National Geographic's "Human Footprint" interactive using HTML5, CSS3 and the CreateJS JavaScript library. Originally developed as a Flash-based interactive in 2008.

Client: National Geographic

Produced with: Baker&Hill

Visit Site
Card image cap

Brother DTG Printing

Design and development of the Brother DTG Printing website built on a custom ASP.NET MVC and AngularJS Content Management System.

Client: Brother International

Produced with: Combustion

Visit Site
Card image cap

What Was

A beacon/geolocation enabled digital product that delivers unique, rich interactive experiences with imagery, audio, video and interactivity.

Client: Digital product

Produced with: Baker&Hill

Visit Site
Card image cap

Tronix Website

Front end development using ASP.NET MVC and AngularJS for the Tronix 2.0 website.

Client: Tronix

Produced with: Clear Function

Visit Site
Card image cap

Thrive Upstate Website

Front end development for the Thrive Upstate Wordpress website.

Client: Thrive Upstate

Produced with: Crawford Strategy

Visit Site
Card image cap

King of the NoNo

Development of unique UI/UX for the web comic King of the NoNo.

Client: King of the NoNo

Produced with: Clint Baker

Visit Site
Card image cap

bLoyalty.com

A beacon and geolocation enabled digital loyalty platform.

Client: Digital product developed by RocJohnson.com

Produced with: RocJohnson.com

Visit Site
Card image cap

WestCancerCenter.org

Temporary responsive site as a placeholder during the redesign of WestCancerCenter.org

Client: West Cancer Center

Produced with: Methodist Healthcare

Visit Site
Card image cap

Incredible Human Machine Interactive

Development of the Flash-based interactive for the National Geographic Channel's "Incredible Human Machine" show.

Client: National Geographic Channel

Produced with: Baker&Hill

Visit Site
Card image cap

Climate Roller Coaster Kiosk

Development of the Flash-based kiosk for the Smithsonian National Museum of Natural History's "Climate Roller Coaster" exhibit.

Client: Smithsonian National Museum of Natural History

Produced with: Got the Mots

Visit Site
Card image cap

Dinosaurs Dino Death Trap

Development of the Flash-based interactive for the National Geographic Channel's "Dinosaurs Dino Death Trap" show.

Client: National Geographic Channel

Produced with: Baker&Hill

Visit Site
Card image cap

RedDeluxe.com

Design and development of the Flash-based site for Red Deluxe, a top local advertising agency in Memphis. The site includes XML-based content with PHP admin tools.

Client: Red Deluxe

Produced with: Red Deluxe

Visit Site
Card image cap

Anthony Bourdain No Reservations

Design and development of the Flash-based fansite for Travel Channel's show "Anthony Bourdain No Reservations."

Client: Travel Channel

Produced with: Baker&Hill

Visit Site
Card image cap

The Lofts Website

Design and development of the Flash-based website for Lofts Memphis featuring an interactive tour of custom loft designs. Awarded Gold Addy and Best of Show at the Memphis Addy awards.

Client: Lofts Memphis

Produced with: Red Deluxe

Visit Site